Wickedly good website content grows your business
leaving you free for a little sinful indulgence
Top quality, ready to publish content, delivered on time
Let's
chat
I’m guessing you’re here because you want to keep doing the thing you do best – running your business.
I’ll also guess that you know you need to update your website content but – as an extremely busy business person – you are simply finding it hard to free up some time to write new copy.
It’s not that you couldn’t write it yourself, it’s not like you don’t know what you want to say.
And maybe (like the best of us) you are a little bit of a control freak and might be hesitating to hand over such a detailed project to someone you don’t know. I get it.
This is where I tell you that I’m here to solve your problems – and well – I am here to do just that.
As a professionally qualified writer I create original copy that generates new leads,
grows your business and speaks to your target customer. All with a minimum of fuss.
Which means you continue get new clients so you can continue to be profitable doing the thing that you love.
Show off your brand and grow your business
of people research a company online before making a purchase
Source: Blue Corona
of smartphone users have
contacted a business
directly using search results
Source: Think with Google
Don't freak out -
I've got your back
When you work with me you get
- Top quality content
- Your price locked in
- Clear processes to execute & complete the project
- Your project written and managed by a professional
but you’re still the boss - Content that attracts new and returning customers
- Content that converts readers into buyers
- Content that increases your brand loyalty and reach
- Personalised service; I am available and happy to communicate
- To look good – like a professional expert in your industry
but you don't have to take my word... trust these guys
She is professional, reliable and creative in her approach.
She is super responsive and her upbeat personality and positivity is in equal parts refreshing and engaging.
This helps reduce cost and errors - as it takes less time for developers to add or change page copy and it means the end result looks like it should.
Save time
Use a skilled professional to write words and free up your own time
Save money
Using an independent writer is a lot cheaper than using an agency
Grow your brand
Great content will establish your market presence
Connect with your audience
Speak in the right voice to the right people at the right time
Packages
All projects include:
Service
- A transparent quote and locked in price
- A clear process to easily execute the project
- A personal service, connection & availability
- Project management
- Assistance with the positioning of your brand
- Identifying your brand archetype & tone of voice
- Navigation structure & user experience advice
- Me; a professional, qualified & experienced writer
Content
- Top quality original written content
- Briefing & planning sessions
- Competitor, VOC & industry research
- Keyword & keyphrase research
- Title tags & meta descriptions
- Content formatting (copy deck)
- FREE amends
- Proofreading
Website content
The Essentials
The 3 most important pages for your site
The content that you need first.
1 x Landing Page
1 x Service/Product Page
1 x About Page
This pack includes:
🗸 Keyword optimised content, up to 400 words per page
🗸 Content formatting – in a copy deck that is clearly laid out for you & your designer to use
🗸 Briefing sessions
🗸 Competitor & industry research
🗸 Target keyword research
🗸 Voice Of Customer research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 2 free rounds of amends
🗸 Proofreading
$1140 per pack
The Works
5 website pages - a complete site
Ready for a brand new website
or maybe a complete overhaul?
5 web pages of your choice,
this pack also includes:
🗸 Keyword optimised content, up to 400 words per page
🗸 Content formatting – in a copy deck that is clearly laid out for you & your designer to use
🗸 Briefing sessions
🗸 Competitor & industry research
🗸 Target keyword research
🗸 Voice Of Customer research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 2 free rounds of amends
🗸 Proofreading
$1860 per pack
Limited to 12 packages available for 2022
*6 places left*
The One-off
An original page of content, any length you'd like
Professionally written copy that generates new leads,
grows your business and
highlights your expertise.
Every web page includes:
🗸 Keyword optimised content
🗸 Content formatting – in a copy deck that is clearly laid out for you & your designer to use
🗸 Briefing sessions
🗸 Competitor & industry research
🗸 Target keyword research
🗸 Voice Of Customer research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 2 free rounds of amends
🗸 Proofreading
300 words $285 per page
400 words $380 per page
500 words $475 per page
600 words $570 per page
700 words $665 per page
800 words $760 per page
The Tune-up
Take your existing content to the next level
Use a professional writer to wordsmith your existing content.
This pack suits those who like what they have written but want to edit and refine the copy.
The review includes:
🗸 Revived copy
🗸 Briefing sessions
🗸 Competitor & industry research
🗸 Target keyword research
🗸 Internal and external links if appropriate
🗸 1 free round of amends
🗸 Proofreading
$150 – $250 per page
$500 – $1000 per site
Article & blog content
Solo Post
A keyword optimised blog article, any length you'd like
Sparkling fresh original content.
Every article/post includes:
🗸 Keyword optimised content
🗸 Briefing sessions
🗸 Target keyword research
🗸 Topic research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 Headline suggestions
🗸 Image suggestion from Pixabay
🗸 1 free round of amends
🗸 Proofreading
BASIC
400 words
$260 per article
500 words
$275 per article
600 words
$330 per article
COMPLEX
700 words
$385 per article
800 words
$440 per article
IN DEPTH
1000 words
$550 per article
LONG FORM
1500 – 2000 words
from $825
Blog 3 Pack
Set your site up with a
bunch of posts
For those who need a hit of new content for their site, or those wanting a boost to their existing library.
3 blog post articles on the topic of
your choice – this pack also includes:
🗸 Keyword optimised content, up to 400 words per article
🗸 Briefing sessions
🗸 Target keyword research
🗸 Topic research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 Headline suggestions
🗸 Image suggestion from Pixabay
🗸 1 free round of amends
🗸 Proofreading
$765 per pack
Fortnightly Blog
Two snazzy blog posts per month to share on your site & socials
2 blogs a month
on the topics of your choice.
This pack also includes:
🗸 Keyword optimised content, up to 400 words per article
🗸 Briefing sessions
🗸 Target keyword research
🗸 Topic research
🗸 Title tags and meta descriptions
🗸 Internal and external links
🗸 Headline suggestions
🗸 Image suggestion from Pixabay
🗸 1 free round of amends
🗸 Proofreading
$500 per month
A Refresh
Update your existing
blog library
Do you have a great blog library but it’s a little out of date now?
I can rework your existing content to bring it up to date and make it re-sharable again.
The refresh includes:
🗸 Keyword optimised content
🗸 Briefing sessions
🗸 Target keyword research
🗸 Topic research
🗸 Title tags and meta descriptions
🗸 Internal and external link updates
🗸 Headline suggestions
🗸 Image suggestion from Pixabay
🗸 1 free round of amends
🗸 Proofreading
300-500 word refresh
$150 per post
501-799 word refresh
$225 per post
800-1000 word refresh
$300 per post
More solutions
Website Audit
A 1-hour in depth look at
your existing website
A sanity check.
We look at your existing website and
any of the following:
🗸 Structure review & content analysis – what’s working, what isn’t
🗸 Branding, strategy, positioning & consistency
🗸 Site analysis – how to get noticed
🗸 Review social media
🗸 Tips & tricks / Where to source things
🗸 How to get started or keep going with your website project
🗸 Heading suggestions
🗸 Blog topic suggestions
$160 per audit
Product Brochure
or Sales Page
Words that have an impact & sell
Need to represent your service or product in a clear and compelling way?
I can help you with original copy that generates new leads, grows your business and speaks to the right customer.
300 words = $290
400 words = $390
500 words = $490
600 words = $590
700 words = $690
800 words = $790
or call me for tailored quote
Starter Pack
A mixed bag of goodies for
your online presence
This one is good for those who don’t
yet have any online content.
1 x Home Page
1 x About Page or Bio
1 x Blog Post
This pack includes:
🗸 Keyword optimised content, up to 400 words per item
🗸 Briefing sessions
🗸 Competitor & industry research
🗸 Target keyword research
🗸 Topic research
🗸 Voice Of Customer research
🗸 2 free rounds of amends
🗸 Proofreading
$980 per pack
Process
Be in control – without the stress of managing your content project
How do we approach a content project without getting freaked out over the complexity & detail?
Easy. It comes down to process.
Which I have in place for us to follow.
This creates a stress free way to write, edit, review, approve and complete your project.
And that means less time spent on revisions, resulting in copy that is what you asked for.
ABOUT ME
Why you can trust me with your content
Because I’m a professionally qualified writer – sounds a bit fancy maybe –
but one of the things that separates me from the other writers in town is my bachelor’s degree in Communication & Writing.
The years spent studying the art of communication armed me with wordsmith and interpersonal skills that have seen me writing content over the past 15 years for small business owners, creatives, corporates, start-ups and entrepreneurs.
As a content writer my skill set includes copywriting, SEO & Voice of Customer research.
I create original copy that helps generate new leads, grows your business and speaks to the right customer. All with a minimum of fuss.
My super special skill is the ability to synthesise information – seeing not only the big picture but being able to drill down to the essential core message.
I am a native English speaker and hold the following credentials:
Bachelor of Arts – Communication (Writing) Monash University
Certificate IV in Business (Small Business Management) Holmesglen Institute
COME SAY HELLO
Recommendations on LinkedIn
GET WHAT YOU ORDERED
How I make sure your content is what you want
How I make sure your content is what you want
- We have a detailed initial consultation
- We define a clear project scope
- I work with you to take a detailed project brief
- We use the processes I have in place as we review, edit and refine the copy
- We do two rounds of amends to refine the content
- You get final say on the direction, tone and style of the content
You will be heard.
Together we complete a detailed project brief to make sure we are on the same page and that I am clear on what you want.
As far as I’m a professional writer bringing skill-set to the table (and advising on content creation, design & strategy) you are still the project owner and have the final say on direction / tone of voice / final edits.
I work with you to make sure the copy will be what you ordered.
My clients
I have been lucky to have the absolute pleasure of working with Australian businesses of all sizes.
I’ve worked with corporate businesses in industries that include construction & engineering, manufacturing, utilities, environmental services, safety and human resources.
I’ve worked with sole traders, small and medium-sized businesses creating content for psychologists, sign-writers, digital artists, hardware suppliers,
music teachers, cleaning companies & natural healers to name a few.
Over the years I’ve created a range of written content including newsletters, corporate communications, formal letters, blog posts, website content, articles,
style & brand guidelines, product descriptions, training manuals & guides, direct mail letters, and scripts for my clients & colleagues.
Some of the corporate companies I have written business content for
Third-party logos and marks are registered trademarks of their respective owners – all rights reserved.
A little more client love
Equal parts professional and approachable, she has been a key part in delivering our internal Beverage communications throughout her time with Orora.
I keep coming back because she makes the process easy and I always
end up with words that I love.
Ready to publish, tailored content that is easy to create, delivered on time and converts your reader to buy
Services
Ready to publish, tailored content that is easy to create,
delivered on time and
converts your reader to buy
Website Content
Content writing, Copywriting, SEO & VOC research
Article and Blog Content
Original long and short form sharable content
Product Descriptions
Customised words that have an impact and sell
Email Auto Responders
Engaging strategic communication, direct to reader
Video Scripts
Connect with your audience and improve your SEO
More Writing Services
Business content, fiction and a whole lot more
All projects include:
Service
- A transparent quote and locked in price
- A clear process to easily execute the project
- A personal service, connection & availability
- Project management
- Assistance with the positioning of your brand
- Identifying your brand archetype & tone of voice
- Navigation structure & user experience advice
- Me; a professional, qualified & experienced writer
Content
- Top quality original written content
- Briefing & planning sessions
- Competitor, VOC & industry research
- Keyword & keyphrase research
- Title tags & meta descriptions
- Content formatting (copy deck)
- FREE amends
- Proofreading
You need quality content that is ready to use
You need a writer that can nail your tone of voice
You want to work with a skilled professional
You need quality content that is ready to use
You need a writer that can
nail your tone of voice
You want to work with a
skilled professional
As a degree qualified writer I can...
Attract & speak directly to your target audience
making it easy for clients to connect with you
Be relatable without being cliché
by creating authentic content in your voice
Present your business the way you intended to
with content that reflects your vision & values, clearly communicating who you are and highlighting your expertise
Don't worry I've got you covered
As a content writer my skillset includes Copywriting, SEO & Voice Of Customer research
What is content writing?
THE INFORMATION
These are the words that educate and inform, tell your story, build your brand personality & connect with your reader.
These are the words around your ‘salesey’ bits.
Content writing is where a wordsmith excels in creating words that invite the reader to stay a little longer.
It is detailed, includes story telling elements, explains or explores something, interests & inspires.
What is copywriting?
THE TRANSACTION
These are the words that encourage action, they are specifically written to sell your service or product.
These words are the ‘salesey’ bits.
Copywriting techniques are used typically for product & sales pages, service pages and brochures.
The copy is optimised for commercial intent; is urgent & persuasive; it compels a reader to purchase in a more direct way.
Copywriting techniques are also used to create ‘call to action’ prompts throughout your site.
What is copy?
THE WORDS
Copy is written text that is to be printed (published), or text that is intended to help with the sale of a product.
What is SEO?
PLEASING THE SEARCH ENGINE GODS
Search Engine Optimisation (SEO) is about the quality of the written content
(this is where investing in tailored content written by a professional writer pays off).
Trained wordsmiths naturally weave specific keywords and phrases into the copy to assist
with SEO & website search rankings.
Google’s algorithms use syntactic analysis to understand the meaning of sentences,
so the copy has to be clear, for both Google and your readers.
Poor sentence structure negatively impacts your SEO and forced keyword placement ruins quality content.
As a trained writer I take typically robotic, clunky keywords & key-phrases and turn them into engaging copy with balanced SEO.
What is Voice Of Customer (VOC)?
THE BIGGEST TRICK IN THE BOOK
VOC research is essential for results driven copywriting.
A writer starts by figuring out who they are writing to and what it is they need solved.
VOC research gleans important insights into the thoughts and words customers have and use.
This language and information is assessed and incorporated into the copy.
This results in content that speaks to the right client about solving their exact problem and helps to identify
what objections or hesitation your customer type may have that is stopping them from purchasing.
