Read time: 4 mins

Content Writing vs. Copywriting

Content Writing vs. Copywriting

Seemingly interchangeable, these two terms do have specific meanings

What is content writing?

THE INFORMATION

These are the words that educate and inform, tell your story, build your brand personality & connect with your reader.
These are the words around your ‘salesey’ bits.
Content writing is where a wordsmith excels in creating words that invite the reader to stay a little longer.
It is detailed, includes story telling elements, explains or explores something, interests & inspires.

What is copywriting?

THE TRANSACTION

These are the words that encourage action, they are specifically written to sell your service or product.
These words are the ‘salesey’ bits.
Copywriting techniques are used typically for product & sales pages, service pages and brochures.
The copy is optimised for commercial intent; is urgent & persuasive; it compels a reader to purchase in a more direct way.
Copywriting techniques are also used to create ‘call to action’ prompts throughout your site.

What is copy?

THE WORDS

Copy is written text that is to be printed (published), or text that is intended to help with the sale of a product.

As a content writer my skill-set includes Copywriting, SEO & Voice Of Customer research

As a content writer my skill-set includes Copywriting, SEO & Voice Of Customer research

What is SEO?

PLEASING THE SEARCH ENGINE GODS

Search Engine Optimisation (SEO) is about the quality of the written content
(this is where investing in
tailored content written by a professional writer pays off).
Trained wordsmiths naturally weave specific keywords and phrases into the copy to assist with SEO
& website search rankings.

Google’s algorithms use syntactic analysis to understand the meaning of sentences,
so the copy has to be clear, for both Google and your readers.
Poor sentence structure negatively impacts your SEO and forced keyword placement ruins quality content.

As a trained writer I take typically robotic, clunky keywords & keyphrases and
turn them into engaging copy with balanced SEO.

What is Voice Of Customer (VOC)?

THE BIGGEST TRICK IN THE BOOK

VOC research is essential for results driven copywriting.
A writer starts by figuring out who they are writing to and what it is they need solved.
VOC research gleans important insights into the thoughts and words customers have and use.
This language and information is assessed and incorporated into the copy.
This results in content that speaks to the right client about solving their exact problem
and helps to identify what objections or hesitation your customer type may have that is stopping them from purchasing.

Why is Copywriting, SEO & Voice Of Customer research important?

Because it's how you show off your brand and grow your business

1 %

of people research a company online before making a purchase

Source: Blue Corona

1 %

 of Australians shop online

 

Source: Statista

1 %
of smartphone users have
contacted a business
directly using search results

Source: Think with Google

Ready to publish, tailored content that is easy to create, delivered on time and converts your reader to buy

Ready to publish, tailored content that is easy to create, delivered on time and converts your reader to buy

Website Content

Content writing, Copywriting, SEO & VOC research

Article and Blog Content

Original long and short form sharable content

Product Descriptions

Customised words that have an impact and sell

Email Auto Responders

Engaging strategic communication, direct to reader

Video Scripts

Connect with your audience and improve your SEO

More Writing Services

Business content, fiction and a whole lot more

Connect with me

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