Read time: 8 mins

Why blogs are still a thing
&
how to create them

Why blogs are still a thing
&
how to create them

SKIP TO:

Blog posts are a pain to write, why are they worth the effort?

4 BIG BENEFITS THAT BLOGGING
BRINGS TO YOUR BUSINESS

1. Optimise your SEO performance

Well written blog content helps with higher search rankings.

Important changes to Google’s search algorithm rolled out in May 2021 (more info here) which mean that now your page experience significantly impacts your site ranking in search results. 

We know that search engines rank according to metrics that include page load time, seamless user interactivity, stable page loads & security, but there are two things in particular that Google loves: written copy with substance and video content.

The good news is that you can incorporate quality content into your existing site to improve your ranking.

2. Strengthen your brand

Blogs are an effective way to establish your industry expertise, create authority and showcase your experience.
They present an opportunity to tell a story, show your personality, connect with your audience and flesh out an idea.
With regular, accurate and informative posts, you can become a trusted voice.

3. Attract new clients

Although blog posts are a slower burn than video, they are great for client conversion.

4. Multi-platform value

Not only will a well written blog have a positive impact on website performance, once they are written blogs are reusable content that can be posted and shared on multiple social media platforms.

The point of a blog is to:

  • answer your clients’ needs
  • educate with advice
  • build your brand voice
  • attract new clients with your insights
  • highlight your experience & industry expertise

with the ultimate aim of attracting clients to purchase from you

The point of a blog is to:

with the ultimate aim of attracting clients to purchase from you

The power of quality written blog content

1 %

of B2C marketers identify blog content as a top performer (in last 12 months) of their content strategy

Source: Content Marketing Institute 2020

1 %

of B2C marketers use an organisation’s blog as their top organic content distribution channel

Source: Content Marketing Institute 2020

1 %

of companies that have a content marketing strategy leverage blogging

Source: HubSpot 2021

Alright, so this all sounds good, but how do we find inspiration for fresh post ideas, create clickable headlines
or plan out our post schedule?

BLOG POST HEADLINE IDEAS

Your blog post headline is basically as important as the content itself.
If you want to optimise your content for SEO, you need to think about your headline in terms of keywords and searchability.

Think about what words will catch the readers eye, what questions they have, and what solutions they are looking for.

Here are 5 blog post headlines ideas that are proven to attract readers

Listicles
The most read type of posts are listicles; they are clear and easy to digest and – honestly – who doesn’t love a list?
e.g. The top 12 reasons to hire a content writer

How to questions
One of the most common questions typed into search engines, how to posts promise a detailed answer, step by step solution or up-skill opportunity.
e.g. How to write a great blog post

Guide to
A guide promises a comprehensive experience, with all information for the reader in one place.
e.g. A recluse writers guide to freelance writing

Secret inside info & warnings!
The promise of industry knowledge is very alluring, especially to newbies. Think about what ‘secret’ inside info you can share with your readers.
e.g. What you should know before writing your blog post
        What writers don’t tell you about blog post writing

Warning posts command attention, as readers are keen to know the mistakes or errors to avoid and don’t want to overlook any information that could jeopardise their success.
 e.g. 10 common mistakes to avoid when writing your blog post

Provocative
A big idea or statement – be bold.
e.g. ___ isn’t about ____ , it’s about ___

Pitch two big ideas against each other with a versus headline.
e.g. WordPress vs. Squarespace: A beginner’s guide on where to start

BLOG POST TOPIC IDEAS

You could start by making a list of the most common questions your clients ask you.
Write up the answer to each question as a blog or social post.
Solve their problem and offer your solution.

Take a look at industry trends – what are others in your field writing about?
What topics or current events are popular right now?

Here are 10 blog post topic ideas to start you out

              • Chat with an industry peer and share your conversation and insights
              • Tell your story – how did you start your business?
              • How will technological developments shape or impact your industry?
              • Workspace behind the scenes – show & tell where the magic happens
              • Progress updates on large projects
              • Best advice you ever received
              • Daily routine – show the personality behind the brand
              • Lessons learnt
              • Future goals/projects
              • Local businesses – write a post about your neighbourhood and favourite places
  • Chat with an industry peer and share your conversation and insights
  • Tell your story – how did you start your business?
  • How will technological developments shape or impact your industry?
  • Workspace behind the scenes – show & tell where the magic happens
  • Progress updates on large projects
  • Best advice you ever received
  • Daily routine – show the personality behind the brand
  • Lessons learnt
  • Future goals/projects
  • Local businesses – write a post about your neighbourhood and favourite places

BLOG POST & SOCIAL MEDIA
SCHEDULE PLANNING

If you’d like to create a content schedule yourself you could start by using a simple wall calendar or desktop calendar.
A quick Google will land you with lots of options for blog planning software if that is your style.

Create groups of topics that will meet what your target audience needs and plan topic themes for the full year.

Brainstorm ideas for each topic theme, keep in mind the time of year you will be posting each topic
and adjust to seasonal impacts or special events.

Be realistic with your time frames when planning out your individual post schedule.
Remember to leave time for research, review, editing, proofreading and refining.

Are you ready to up your blog game?

Well-crafted, original content can take a while to research & refine,
and this takes up time that could be spent on what you do best – running your business.

If you’d like someone else to save you the time of writing your blog posts or social media content,
check out my packages below or come say hello.

Connect with me

Solo Post

A keyword optimised blog article, any length you'd like

Sparkling fresh original content.

Every article/post includes:

🗸  Keyword optimised content
🗸  Briefing sessions
🗸  Target keyword research
🗸  Topic research
🗸  Title tags and meta descriptions
🗸  Internal and external links
🗸  Headline suggestions

🗸  Image suggestion from Pixabay
🗸  1 free round of amends
🗸  Proofreading

BASIC
400 words
$260 per article
500 words
$275 per article
600 words
$330 per article
COMPLEX
700 words
$385 per article
800 words
$440 per article
IN DEPTH
1000 words
$550 per article
LONG FORM
1500 – 2000 words
from $825

Blog 3 Pack

Set your site up with a
bunch of posts

For those who need a hit of new content for their site, or those wanting a boost to their existing library.

3 blog post articles on the topic of
your choice – this pack also includes:

🗸  Keyword optimised content, up to 400 words per article
🗸  Briefing sessions
🗸  Target keyword research
🗸  Topic research
🗸  Title tags and meta descriptions
🗸  Internal and external links
🗸  Headline suggestions

🗸  Image suggestion from Pixabay
🗸  1 free round of amends
🗸  Proofreading

$765 per pack

Fortnightly Blog

Two snazzy blog posts per month to share on your site & socials

2 blogs a month
on the topics of your choice.

This pack also includes:

🗸  Keyword optimised content, up to 400 words per article
🗸  Briefing sessions
🗸  Target keyword research
🗸  Topic research
🗸  Title tags and meta descriptions
🗸  Internal and external links
🗸  Headline suggestions
🗸  Image suggestion from Pixabay
🗸  1 free round of amends
🗸  Proofreading

$500 per month

A Refresh

Update your existing
blog library

Do you have a great blog library but it’s a little out of date now?

I can rework your existing content to bring it up to date and
make it re-sharable again.

The refresh includes:

🗸  Keyword optimised content
🗸  Briefing sessions
🗸  Target keyword research
🗸  Topic research
🗸  Title tags and meta descriptions
🗸  Internal and external link updates
🗸  Headline suggestions
🗸  Image suggestion from Pixabay
🗸  1 free round of amends
🗸  Proofreading

300-500 word refresh
$150
per post

 501-799 word refresh
$225
per post

 800-1000 word refresh
$300 per post